An appraisal of public diplomacy and its influence on global perceptions: A study of social media strategies in Kaduna State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study:
Public diplomacy is an essential element in shaping international perceptions and fostering soft power. With the rise of digital platforms, social media has become a crucial channel for governments to communicate their narratives and engage with global audiences. In Kaduna State, public diplomacy initiatives leverage social media strategies to project a positive image, promote national values, and counter negative stereotypes (Ibrahim, 2023). This study examines the effectiveness of social media campaigns in enhancing public diplomacy, analyzing the role of platforms such as Twitter, Facebook, and Instagram in disseminating information and influencing public opinion. It evaluates the impact of these digital initiatives on international perceptions, considering factors like message framing, audience engagement, and strategic communication. By reviewing case studies, content analysis, and expert interviews, the research provides a comprehensive assessment of how social media strategies contribute to shaping global perceptions and enhancing diplomatic outcomes (Chukwu, 2024).
Statement of the problem:
Despite extensive use of social media in public diplomacy, there are concerns about message consistency, misinformation, and limited audience reach, which may undermine diplomatic objectives (Olu, 2023). This study seeks to identify these challenges and assess the overall influence of social media strategies on global perceptions of Kaduna State’s diplomatic efforts.
Objectives of the Study:
To evaluate the role of social media in shaping public diplomacy in Kaduna State.
To identify challenges affecting the effectiveness of digital communication strategies.
To recommend improvements for more impactful public diplomacy campaigns.
Research questions:
How do social media strategies influence global perceptions of Kaduna State?
What challenges hinder the effectiveness of these strategies?
How can digital diplomacy be optimized for better outcomes?
Significance of the Study:
This study is significant as it highlights the transformative role of social media in public diplomacy. The findings will help policymakers and communication professionals design more effective digital campaigns, enhancing international engagement and soft power (Ellis, 2024).
Scope and Limitations of the Study:
Limited to the topic only.
Definitions of terms
Public Diplomacy: Efforts by a state to communicate with foreign publics to promote its image and policies.
Social Media Strategies: Planned approaches to using digital platforms for communication.
Global Perceptions: The collective international opinions and attitudes toward a nation.
Related Project Materials
An examination of forensic audits in Nigerian public healthcare systems: A case study of Lagos State University Teaching Hospital
Background of the Study
The Nigerian public healthcare system faces numerous challenges, including underfunding, corrupt...
AN EXAMINATION OF THE RELEVANCE OF GREY LITERATURE IN RESEARCH AND DEVELOPMENT IN SPECIAL LIBRARIES IN ABAKALIKI, EBONYI STATE
Background of the Study
Grey literature—non‐commercially published materials such as technical reports, theses, and p...
An appraisal of nurses’ role in counseling post-myocardial infarction patients in Delta State
Background of the Study
Myocardial infarction (MI), commonly known as a heart attack, is one of the leading causes of death globally. The...
AN EXAMINATION OF PROJECT PLANNING AND PROGRAMMING TOOLS FOR EFFECTIVE PROJECT DELIVERY
Background of the Study
The document that serves as a guide to the Project Management Body of Knowledge According to th...
The impact of maintenance charge transparency on boosting customer confidence in banking: a case study of Stanbic IBTC Bank Nigeria
Background of the Study
In the competitive banking landscape, customer trust is paramount. Stanbic IBTC Bank Nigeria has r...
A critical analysis of visual content strategies on social media engagement: A study of a lifestyle magazine in Port Harcourt, Nigeria.
Background of the Study
Visual content is a powerful driver of engagement on social media platforms, pa...
The impact of technological disruption on corporate banking risk management: A case study of First Bank Nigeria, Lagos
Background of the Study
Technological disruption is rapidly transforming the financial services landscape, particularly in...
The Effectiveness of Auditing in Enhancing Budgetary Controls in Bauchi Local Government Area
Background of the Study
Budgetary control is a critical element in financial management, ensuring that local governments...
THE ROLE OF STRATEGIC PLANNING ON CORPORATE GOVERNANCE IN DANGOTE FLOUR MILL AT IKORODU, LAGOS STATE
Background of the study
Corporate governance plays a crucial role in shaping the strategic direction an...
The Impact of Aggressive Tax Planning Strategies on Corporate Reputation: A Case Study of MTN Nigeria
Background of the Study
Aggressive tax planning refers to strategies employed by corpo...
